Watch Anytime
- Participation: On-Demand
- Duration: 60 Minutes
CLE Credits
- Credits: 1
- Credit Type: General (See State Credit Info above)
- Topic: Law Practice Management
Details
- Price: $39
- Presenter: Lauren Ellerman
On-Demand
1 CLE Credit
1 CLE Credit
Easy and for of all Ages
In the competitive world of legal services, effective marketing is crucial. Join Lauren Ellerman as she unveils easy and innovative strategies to enhance client trust, retention, and perception. Learn ethical marketing practices that any lawyer can master to attract the right clients and succeed.
State Accreditation
For state-specific CLE accreditation details, click the button below.
Course Details
Meet Lauren
Meet Lauren
Partner, Frith & Ellerman Law Firm, P.C.
Lauren Ellerman, a seasoned attorney at Frith & Ellerman Law Firm, PC, specializes in championing Virginia families through complex personal injury cases, including medical malpractice, nursing home neglect, wrongful death and other serious injury cases. With almost two decades of dedicated service in state and federal courts, she extends her expertise to represent employees and small businesses in business competition litigation, covering trade secrets, non-compete agreements, non-solicitation agreements, and employment contracts. Lauren’s commitment to her clients has earned her prestigious accolades, including being named one of the top 100 attorneys in Virginia and one of the top 50 female attorneys by Super Lawyer Magazine, “Influential Women of Virginia” by Virginia Lawyers Weekly, 2016 Class of Fellows by the Virginia Law Foundation, and in 2020 was named the BEST Lawyer in America in Roanoke for Plaintiff’s Medical Malpractice, making history as the first female to receive the nomination.
Education
- College of William & Mary, B.A.
- University of Richmond School of Law, J.D.
- College of William & Mary, MS Marketing
Organization
- Frith & Ellerman Law Firm, P.C.
- Roanoke, Virginia
- www.frithlawfirm.com
Wondering if this course is for you?
Learning Objectives
- Tailor Marketing Messaging
- Create Brand Plan
- Understand Marketing Value
- Differentiate Ethical Practices
- Develop Client Personas
- Map Digital Journey
- Implement Marketing Strategies
- Assess Client Perceptions
By the end of this Continuing Legal Education course, participants will earn 1.0 MCLE credits and possess the ability to evaluate marketing's role in building client trust and improving retention. You'll gain insights into crafting personalized marketing strategies that resonate with potential clients, enhancing your legal practice’s visibility and success in a competitive landscape.
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