Nerissa Coyle McGinn’s practice focuses on matters involving the convergence of advertising and promotions, artificial intelligence, emerging media, technology, privacy and intellectual property law. More recently, she has focused her practice on counseling clients on legal issues related to advising clients on the development and implementation of AI policies, addressing concerns such as intellectual property, data privacy and regulatory compliance. She frequently counsels on issues related to AI-generated content, including managing the risks posed by deep-fakes and other emerging AI technologies.
Nerissa also has particular experience advising on matters involving digital advertising and promotions and trademark law. In addition, Nerissa has worked with multiple clients in creating, modifying, and expanding their loyalty and subscription programs working through multiple different issues involved in loyalty programs from privacy, escheat, gift card issues, CAN-SPAM and TCPA compliance. Nerissa also advises clients on Children’s Online Privacy Protection Act (COPPA); state laws related to children’s privacy; and children’s advertising focusing on enforcement not only by regulators but also the Children’s Advertising Review Unit (CARU). Nerissa has a diverse roster of clients ranging from some of the best-known brands to start-up digital companies and app developers. Embracing a business-minded approach, she helps all of her clients develop new brand assets and assists them in promoting and advertising their brands and products. As a thought leader in her industry, Nerissa frequently publishes and speaks at events and conferences.
